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The best way to get started here is to have you ask yourself one question:
WHAT IS DIFFERENT ABOUT THE WAY YOUR COMPANY APPROACHES NEW CUSTOMER ACQUISITION AND RETENTION TODAY THAN IT DID TWENTY YEARS AGO?

Go ahead, name three!

That’s what I thought! It’s true, way too many produce suppliers approach marketing their company and goods in the same fashion today as TEWNTY, even THIRTY years ago. Why is that? What else in the world of produce or retail, wholesale or retailing in general is the same as TWENTY years ago?

How many regional retailers were there TWENTY years ago? How many are there today? How many centralized buying organizations were around TWENTY years ago, how many are there today? How may Wal-Mart Super Centers were there TWENTY years ago, how many are there today?

The Retail and wholesale produce industry has changed tremendously in just the last TEN years, has your organization kept pace?

Ask yourself these simple questions:

How does your company acquire new business?
How does your company strengthen current customer relationships?
Are you only as good as your last lid price?
Does your company rely solely on the relationship between the people on your sales desk and the retail buyer?
Have you built a program for your retailing partners that has the capacity to withstand the movement of people from one organization to another?
Can you measure your accomplishments with your current customers? Can you illustrate your value to your customer?
Do you have a program that invests in the retail organization of your customers?
Are you stuck in the age old bid and win program?
Do you want to build a program that stands the test of time?
Do you want to separate yourself from your competitors?
Does your company have a marketable brand?
How are you helping your customers compete in today’s market?

If you are ready to take the next step into developing a new approach in your go to market strategy; Alliance Fresh Produce Solutions can show you the way.

How can we claim this?

Through over thirty years of experience running produce divisions for multiple retail chains in various parts of the country.
Seeing and listening to literally hundreds of sales presentations from every type of supplier imaginable.
Knowing what gets a retailers attention, and keeps it.
By knowing what retailers are looking for.
By understanding what retailers need and what they mean.
By knowing how a retailer thinks.
We can provide the missing link in the Produce Supplier/Produce Retailer relationship.

Is your company stuck in the wasteland we like to call BID AND WIN?
If you are looking for a new way to approach your current retailing partners, or how to acquire new customers; call us at Alliance Fresh Produce Solutions.

Ask for Ray
205-277-6609
ray@producetalk.com